Bringing Pantone’s 2023 Color of the Year to Your Wedding Blooms

When Pantone announced the 2023 Color of the Year as Viva Magenta, the team here at Flora D’ Amore was excited to welcome this bold and bright crimson red with open arms. Viva Magenta is the perfect combination of red and pink, making it a fantastic choice for wedding flowers, linens, décor, wedding party attire, and much more. Since Pantone’s Color of the Year sets the tone for what’s ahead and steers us in a trendy and inspiring direction, we wanted to share a few ways this hue can be utilized in your wedding bouquets. From the symbolism of Viva Magenta to color pairings, this powerful tone certainly makes a statement. 

Viva magenta calla lilies

The Symbolism of Viva Magenta Flowers

Pantone chose Viva Magenta to represent 2023 partly for its profound symbolism that celebrates life with optimism, confidence, empathy, authenticity, and a “fierce grace.” Red, in general, is a powerful hue filled with passion. As pink and purple tones mix into red, we are presented with a rich color that balances strength and boldness with joy and fun. Viva Magenta is motivating, precious, warm, bright, expressive, and brave. It’s the perfect combination of life, love, and pure inspiration to bring into your wedding flowers. 

Very nice young woman holding big and beautiful blossoming bouquet of fresh roses, cymbidium, carnations, lilac, eucalyptus flowers in magenta colors on the grey wall background

Viva Magenta & Pink Flowers 

Whether you are getting married in the spring, summer, fall, or winter, it is easy to incorporate blooms that fall into the Viva Magenta color scheme. Roses, ranunculus, dahlias, peonies, orchids, and calla lilies are just a few of our favorite magenta flowers. You can also create a stunning monochrome floral design by including red and pink carnations, yarrow, amaryllis, gerbera daisies, tulips, protea, and alstroemeria. The options for pink and red blooms are seemingly endless! 

Round flower arrangement in silver stand with purple, pink, and magenta flowers, dahlia, rose, and hydrangea.

Blooms for Viva Magenta Analogous Bouquets  

Analogous wedding bouquets incorporate three colors that directly fall side-by-side on the color when. For instance, a gorgeous analogous bouquet utilizing Viva Magenta flowers might be paired with purple and blue blooms to create a vivid, bright, and alluring palette. Blooms that would be great additions to this type of floral arrangement are indigo larkspur, blue iris, purple hydrangeas, purple aster, blue thistle, anemones, larkspur, and more. If you are looking for bright, colorful, and fun hues for your wedding, this color scheme is calling your name. 

Row of bridesmaids in green dresses with magenta and green flower bouquets

Viva Magenta’s Complementary Colored Stems

While magenta is widely considered a captivating combination of reds and purples, when talking specifically about Pantone’s Viva Magenta, the reds are even more prevalent than your traditional magenta hue. This means that Viva Magenta’s complementary color is undoubtedly green. This is excellent news for those who love wedding bouquets full of lush, luxurious, and naturally flowing greenery. Fresh eucalyptus, Italian Ruscus, ivy, monstera, green dianthus, succulents, and even green hydrangeas are the ideal complements to pink, or Viva Magenta, blooms. 

Weddings in 2023 will surely be full of energy, confidence, passion, joy, and authenticity. And celebrating life and love with Pantone’s Viva Magenta could be the ideal statement or pop of color you are looking for. From a bold and eye-catching monochromatic or analogous design to hints of magenta among a bed of greens, Flora D’ Amore will have you covered.

Viva magenta for 2023 weddings